As you build your social media platform, consider how CRM integration with engagement processes helps create consistently excellent customer experiences.
Brands are under pressure to create strong relationships with customers.
That means understanding the customer journey, and that’s where Total Community comes in.
Loyalty is not a program; rather, it is an emotional state.
If a picture is worth a thousand words, what’s below is worth five hundred billion.
"Extreme expectations” have created disruption. What are you doing about it?
As we enter 2015, three best practices for managing the social customer experience are emerging. Large B2C brands, focused on managing the customer experience all have a similar short list of key focus areas.
In this article, I’ll discuss the platform requirements and need for integration with enterprise data and technology
Tips and tricks for increasing your social presence.