We are looking into implementing badges as part of the gamification strategy of our community.
Do you guys have any interesting examples or best practices of this that I can share with my client.
Thanks so much for your help!
We've just set them up on our community this year thanks of the help of Lithium and our amazing Global PM.
We're starting small and have badging set up for topics, replies, Accepted Solutions and kudos.
easy to manage in the system, easy to setup.
I am happy to share best practices but I was also thinking if there's something specific you'd like to know or which direction you are thinking in?
We had some challenges with the actual setup of the badges, more around the administrative process and organization of badges on the trophy page and badge hover cards. We're having some challenges also around incremental badges for manually assigned badges based on a certain forum activity and now, we're starting to think more about the long term strategy.
I (and others) have posted ideas for improvements to the badge products which could also be a good indication of best practices...
and, with the recent release more badge criteria became available which is great news as it ties in to our strategic planning for badges.
Hope this gives a little start.
We want to introduce badges for a few reasons but mainly:
At the end of the day the final goal is to motivate people to contribute and to participate.
We've implemented a comprehensive set of badges in our new community. We're just about to launch so I can provide access very soon so you can take a look.
Our badges include:
- A badge for being a community founder
- Badges for posting replies
- Badges for creating topics
- Badges for posting Accepted Solutions
- Badges for receiving Kudos
- Badges for giving Kudos
- Badges for uploading images to our Gallery
- A badge for upload a video
- A badge for filing in your biography
- A badge for being a featured member on our front page and blog
We found the current offerings very easy to implement and I'm sure they will encourage user engagement. I would certainly encourage you to strongly consider implementing badges in your community. Are you building a new community or do you have an existing community?
Some gamification enhancements we have asked for include:
Easier way to implement badges for participating on the community on special days
Badges that reward quality rather than just quantity - for example a badge for creating a popular discussion
Badges that are board specific rather than just community-wide - for example a badge for participating on a welcome board. I'd also like to have fun "treasure hunts" where users get a badge for finding a hidden post but it's not currently possible.
The ability to exclude certain roles from earning badges (eg staff).
I know there has also been discussion within Lithium about further extensions to gamification such as special badges that can be won and lost (eg for the most posts or kudos in any given month) and for more sophisticated trophies that require a series of achievements to be completed.
Feel free to get in touch anytime you need a hand or want a second opinion.
Good luck with the launch @JasonHill! Looking forward to see them live.
We have badges for posting replies, creating topics, Accepted Solutions and for receiving kudo's. Those were not so much of an issue although for he organization of how badges look on the profile card vs the trophy page we had some noteworthy observations.
The order in which badges are pushed from create to manage (pushing live through the admin tool) is the order in which badges will be displayed on the user profile page. We wanted users to have the most important badge to appear first on their profile page hence we had to push them in a certain order.
Then, on the trophy badge page, we wanted the badges to be ordered by type hence we had to manually rearrange them in the admin tool (Manage badge area)
So depending on how you want badges to appear in different areas you might need to apply some deployment logic 🙂
Then, we also have special badges we award to superusers for a certain activity. They can earn these badges more than once so we wanted to have the same badge with an Increment nr (best of the month 1x, best of the month 2x etc) but we found out that you can not delete and replace a badge without the badge being removed from everyone. So user A has best of the month1x and user B also has best of the month 1x but now earned it for the 2nd time. We can't replace, for users B the bestofthemonth1x with bestofthemonth2x. We'd have to delete the whole badge, which would make it dissapear also for user A and then re(create) both badges again. Well, with more than 100 experts and the rotation of these badges....not an ideal situation.
We have no "solved" this by setting up these type of badges per user id.
Hi @MarinaP, there were so many great tips shared so far! Here are some training & best practices that may be useful, if you have not seen them yet :
It's important to know what behavior you want to drive with your badges, and to base your progression badges on your specific community activity, since each community is unique.
When we rolled out badges on the Lithium Community, we took the time to analyze overall community & users activity, and reviewed our rank structure to see if there were any gaps we could fill by providing quick rewards between rank ups. We used this data to decide how big the jumps would be between badges and designed progression badge sets that could potentially last 2-3 years before needing to have new ones added.
We first rolled out only a limited set of those badges, focused on onboarding to test the waters with the community and to allow us to more easily measure the impact badges were having: comparing metrics before and after, whether we were seeing more unique visitors register and return to the community after their first visit, and whether avg post count per user had increased. We eventually rolled out the rest of the collection which catered more to the regular & superuser in the community.
From a design standpoint, something to keep in mind is that if you have badges displaying in a smaller format elsewhere on your community (on profile hover cards for example) you may want to consider badges with simple shapes so they render better. We had originally designed very intricate ones and found they did not look great in their small form. Adding complexity & detail as the badge set progresses is also a nice touch to visually differentiate basic & advanced badges.
I went through the same process more or less for the Alteryx Community, except the full collection was made available at launch. We added several exclusive badges for attendance to events, recognition & affiliation on top of progression badges, and our users are loving it.
Good luck with your gamification roll out, looking forward to seeing what you cook up!
I think the method @JulieHamel used with Alteryx, of deploying the whole range of badges from the beginning and not only focusing on the newer users who you want to encourage to engage, is the better choice with an existing community. When you first deploy your badges, all users who meet the qualifications for a badge will receive the badge. This means that, for instance, for a Kudos series, if you only provide one for the first kudo and perhaps the 5th and 10th, then even super users who may have 200, 300 or more kudos, will just receive those initial badges. It will seem strange to them to receive those when those actions may have happened several years prior. You want them to feel good about the program and to support it. The best way to accomplish that is to make sure to assess the top levels that your users have achieved for badges like Kudos, Posts, and Accepted Solutions and make sure you include some badges that match the accomplishments of your top contributors. That way all your community will receive badges that are appropriate for their level of contribution. The super users will still receive a badge for their first kudo, but they will also receive one for their 300th which may have happened only a few months prior.