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Come Innovate With Us: Seeking Beta Candidates for Microsoft Dynamics CRM Integration

Lithium Alumni (Retired) Lithium Alumni (Retired)
Lithium Alumni (Retired)

The Microsoft Dynamics CRM and Lithium Total Community integration delivers a true social CRM—an unrivaled customer engagement offering in the marketplace. Lithium’s enterprise class digital customer intelligence and experience products enhance the sophisticated service, sales and marketing engine of Dynamics CRM to complete a closed loop solution for managing and fostering your most important relationships.


The integrated solution creates a world-class digital experience resulting in:

  • A higher degree of engagement with customers and greater insights across all channels.
  • Mission-critical business results—including improved customer satisfaction, stronger brand advocacy, improved Net Promoter Score, increased customer lifetime value and lower service costs.
  • A robust, complete set of customer information that combines transactional CRM data with customer context from Lithium.


No other integration can offer better crowdsourced case deflection, management and social customer intelligence to drive CRM business processes. The primary benefits of our first release are customer service use cases, but more are on the way!


Key features of the initial release

  • Enriched customer profile through Klout topics, influence and connected social channels for each CRM contact record.
  • Support case workflow integration between Lithium Total Community and Dynamics CRM.
  • Social support widgets from the Lithium Total Community to encourage self-service.
  • Access to community-produced accepted solutions and knowledge articles through a federated search inside Dynamics CRM agent workflow.
  • Case portal integration.
  • Social customer intelligence analytics through PowerBI.



As we prepare to bring this product to market, we’re looking for candidates to advise and be some of the first to take advantage of this new capability recently announced at Convergence EMEA.  The initial beta program runs from February 1 – April 30, 2016.


The time commitment is pretty simple.  We’re looking for candidates to use the integration, provide feedback on a periodic basis and tell others about their success afterwards!  Lithium will be responsible for deploying and supporting the integration during the beta period.  Post beta period, there will be a charge for continued use of the connector (which will be discounted for early participants).


We can work with anyone that can move fast to get up and running, so if you already have a Lithium community and Microsoft Dynamics CRM Online and are interested in being a beta participant or just want to learn more about our integration with Microsoft Dynamics CRM, please contact your customer success manager.




About the Author
Jeff Spitulnik was part of the Lithium product management team from 2012 to 2018.