We have a couple dozen active brands and about 50 total Instagram accounts across the organization. How does your brand use Instagram’s 'Link in Bio' feature today Many of our brands are still stuck with the single link. That sucks. But it's been to complicated and a hassle to get more than 10 or so moved to a "pilot" using a third party solution. For our more active brands with blogs, multiple products, email subscriptions, e-commerce, etc. replacing the single link IG provides with something more robust has been critical to increasing web traffic from the app. It's also helped us avoid sacrificing one key CTA with another (e.g. losing book a reservation for a tasting at a winery in order to help consumers find a new product in stores near them). Alcohol brands can't use the shoppable features on most platforms, so our only options for making our products easy to shop are Link in Bio and story swipe ups (for those accounts we've gotten verified or grown to 10K followers). Currently piloting (and paying $60/year) using Linktr.ee for a simple, easy to manage solution. But it's not officially sanctioned. We don't have a way to make a small SaaS vendor with no enterprise contracts work officially. How does your brand want to use the ‘Link in Bio’ feature Would like to roll it out to all active Instagram accounts, but right now it's just too many stray one-offs to manage. Would love the option to either have the mini mobile landing page OR the feed-style on a single platform (e.g. Linktree vs Later's LinkinBio) We'd like to have a multi-link solution across all brands. It would be AMAZING if we could do that within Khoros to not have to manage multiple separate accounts and to be able to just work in the one portal to make changes with one sign on What kind of goals does your brand have when you request users to visit your ‘Link in Bio’. Is it to drive customers to your blog content or to drive customers to your e-commerce site or its something else Drive consideration of a new product by encouraging consumers to learn more about it on our website Offer access to value added content like pairings, recipes, entertaining planning, and other blog articles on the website. Make it easier for consumers to find out where to buy near them or online with a direct link to the store locator or e-commerce solution. Ask loyal and repeat consumers to sign up for emails for exclusive offers, first to know, etc. How would you change your publishing workflow via Khoros if we offered the ‘Link in Bio’ feature today I would ideally expect to see a checkbox that would add a contextual menu item on the left where we could build out the URL with tracking using the established UTM parameters. This would reduce our time switching . We could also retire about 10 Linktree accounts and not have to add a dozen more We would IMMEDIATELY use the capability for more brands and drive far more traffic to our websites What kind of analytics will help you optimize your social media strategy We currently use the UTM tagging to measure in Google Analytics, but it would be amazing if website clicks by Link in Bio link were available directly in Khoros instead. We haven't gone down the route of connecting Google Analytics because we've heard it's tricky.
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