ContributionsMost RecentMost LikesSolutionsRe: Meet GenZ’s newest craze: BeReal Great POV in the ever-changing world of social platforms. I could not agree more with the learning here for brands. We might not know if BeReal will have staying power but the platform reinforces that authenticity, real-time interaction and simplicity is the direction brands should be taking with current content strategy and platform presence. Excited to see how brands attempt to connect on BeReal!