ContributionsMost RecentMost LikesSolutionsRe: Lithys 2012: Sky Social Support - Best Social Customer Experience, Best Community Technical Inte Social provides connectivity (in a qualitative sense) and enables brands to respond in real time to issues (especially now as social on mobile is integral to peoples everyday lives). Knowledge is power....catching consumer trends early through the Lithium platform can enable quick response, which will turn a community positive very quickly.