The average consumer brand has 45 employees managing 55 different social handles.  More often than not, these accounts are managed across different departments. Different teams use different tools to publish. It’s hard to coordinate and measure results consistently. Lithium Reach can now help social marketers solve this challenge.
Lithium is excited to announce that Lithium Reach will now incorporate native Facebook, Twitter, and Instagram posts into the scheduling and analytics functions. What does this mean? You can not only view posts scheduled through Reach in the calendar and analytics, but you can pull in all other social posts by your company. This functionality allows you to have a master calendar view across the company, so you can see other departments’ social posts even if they are not using Reach. It also allows you to view benchmark performance across all social posts, not just posts scheduled with Reach.
The new features are available today, meaning brands can view native posts to Facebook, Twitter and Instagram immediately as well as have the analytics and benchmarking functionality available for Facebook and Twitter today. Later this month, the Instagram analytics functionality will be available.
 The Forrester Wave™: Social Relationship Platforms, Q2 2015
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I’m excited to announce that today we’re launching Lithium Reach, a new social marketing tool, a product we’ve been working on over the last year in partnership with fifteen leading brands from different vertical markets and geographies. This new product builds on Lithium’s Total Community strategy to help brands engage with their stakeholders across digital channels.
Lithium Reach is a “second generation” social media marketing tool that drastically improves upon what currently exists in the market.
Data driven recommendations: Brands can efficiently curate, manage and publish relevant content including trusted user-generated content from their online communities. Using Klout proprietary algorithms that draw upon machine learning, Reach serves up data-driven recommendations on what content to post and when to post it. Brands have seen at 25% improvement in engagement using Reach’s auto-scheduling recommendations.
Simple at Scale: The average social marketer spends 3 hours a day tool. Reach makes marketers more efficient with a clean user-interface for content creation and planning, helping teams save time by using Reach’s enterprise-level workflow. Our beta customers have seen a 50% efficiency increase from reduction in email and streamlined processes.
Combined with Lithium Response, Lithium Reach gives brands one platform to manage all social engagement across marketing and customer care- one source of data, one platform, and built to encourage information flow across the entire organization.
But don’t just take it from me. Hear what our customers have to say:
“50+ people are responsible for posting 2,500+ pieces of social content at FOX Sports every week from across the business,” said Chris Gross, Head of Marketing, Brand and Social, Fox Sports Australia. “This makes coordination a challenge and the requirement to be able to move quickly in an aligned manner of paramount importance. Lithium Reach enables us to work as a team on great content and improve overall performance. It’s a game changer.”
“Lithium Reach’s auto-scheduling of content removes the stress of guessing when our followers are more likely to see and engage with our posts,” said Amanda McCartney, Senior Marketing Specialist, Covered California. “Plus its intuitive, clean design saves time and makes it easy to use.”
Lithium Reach is available immediately. More details at: www.lithium.com/products-solutions/social-media-management
Hey Social Marketers, Check out Lithium Reach in Action!
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Facebook has become a prime location for brands to market their products and services, and now with additional communication features for Pages there are new ways for businesses to establish stronger relationships with their customers.
That’s why I’m so excited to announce Lithium Social Web (LSW) is the first social customer service platform that allows social care agents to initiate a private response directly to a user’s Messenger inbox from a public comment on the brand’s Page. This allows for faster customer service interaction, and makes it easier and more convenient than ever before for brands to shift from public to private channels and engage with customers over Business Messenger – the speed of social combined with the privacy of a secure 1-to-1 conversation. Also, with this latest update to LSW, agents can now hide inappropriate and off-topic comments to posts, preserving only relevant and helpful content on the brand's Page.
These enhancements greatly simplify the workflow for social agents, let them scale their customer efforts on Facebook, and make it easier for customers to get their questions answered. It also ensures that the right content stays front and center on the brand's Facebook Page. Plus, given that the responses are managed within LSW, brands can incorporate these interactions into existing analytics and reporting workflows.
I admit it’s not easy trying to be on multiple channels at once and responding to your customers in real-time. But with the right tools in place – which we’re striving to provide – and the right strategies for making sure you address customer inquiries, you can turn detractors into advocates for your brand and expand your Total Community of customers.
Any questions on these new features, drop me a note in the comments.
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