All proof of expertise is useless until it applies to a situation at hand.  For the communities that I'm engaged in or responsible for, I ask a social media expert to tell me what it is about these communities that needs to be done differently and why.   If they don't know the subject matter communities well enough to speak knowledgeably and convincingly, any five things that they have done elsewhere will be irrelevant.   With all due respect, why waste everyone's time asking?  Life is too short.   Rich Reader @richreader WOM-buzz ... View more