Brands of every size, in every region and across every industry are committed to engaging with their customers. If they don’t, their competitors will. The trick is that you’ve got to divide your attention across Facebook, Twitter and whichever social channels your customers chose whenever they chose. To be successful you’ve got to thoughtfully plan and execute your strategy. The problem is that social strategies require time... a lot of time. Most of that time is spent in multiple applications planning and scheduling Tweets, Facebook posts, etc., etc.   What if you could use one tool to streamline social planning, listening and responding? Better yet, what if that one tool could allow you to post across your social channels, and proactively suggest when the best time and date to launch your new social campaign? With Lithium Reach you can do this and so much more.     Here’s what we learned from the webcast… Lithium Reach was designed to allow you to connect with customers across social channels, blogs, and branded communities. Simplicity at scale: Reach saves marketers time with an easy user-interface for content creation and planning. Reach’s machine learning technology empowers you to deliver the right content at precisely the right moment to increase engagement Marketing and support work collaboratively in one tool. This increases visibility across multiple teams, resulting in an improved customer experience and, ultimately, greater loyalty and lifetime value     Want to know more? Nate Elliott's new research paper “The Social Marketing Paradox” clearly outlines the challenges that standalone tools present to social media marketers and community managers. They’re incredibly time intensive to use and don’t efficiently allow you to plan, schedule and execute your social strategy. @KatyK shared her perspective on the need for a simple to use social strategy tool. @BrianF shared a step-by-step demo into how to use Lithium Reach and @darrenianjones shared his experience using Reach. You can view the webcast on-demand below and you can download the PDF version of the slides, too.   Watch the recording here!   This is just the beginning. The conversation continues right here in the community.   I’ll kick it off by asking a question. How much time does it currently take you to plan and execute a new social media campaign? Answer in the comments below! In addition, if you have any questions for Nate, Katy, Brian or Darren, please ask them here and join the conversation.   ... View more

  We hope you can join us for our upcoming webcast, “Your social strategy has gaps… Close them now!” with Social Marketing expert, Nate Elliot, and Lithium CMO, Katy Keim (@KatyK). Nate will share his latest research on social media management tools and the social opportunity areas for brands, while Katy will review “the truths of social marketing today” from her point of view as a modern marketer CMO.  We’ll also share a sneak peek of Lithium Reach, the latest platform that will help brands connect with customers across social channels, blogs, and online communities in one seamless tool.   For companies that truly put their customers at the center of their brand strategy, driving high engagement on social channels requires high quality content. Until now they’ve been unable to take full advantage of these social opportunities due to inefficient workflows and complex tools.   With more than $15 billion being spent on social, and studies indicating that the average social practitioner spends three hours a day across multiple social tools, delivering real results from their social investments is a business imperative. But, delivering high quality content is time intensive and just knowing when and what to post can be a guessing game that challenges brands to find ways to scale their resources and processes.   With Lithium Reach, brands will not only drive higher engagement from their social efforts, but combined with Lithium Response, it allows brands one platform to manage all customer engagement across marketing and care, putting the customer at the center of brand strategy.  It’s a product requested by customers, designed with customers, and built to advance our customers’ total community strategy:   Reach enables brands to increase their engagement by 25% in half the time.  Reach helps brands achieve these results from data-driven recommendations, simplicity at scale, and one customer experience with an integrated approach between Marketing and Customer Service.   Save your spot now for the webcast! ... View more