Penslinger

Joined 10 years ago

At the Swag You Media office I have a picture of this little guy on my wall: (Underdog) He’s Underdog, a cartoon superhero from the 60s. He is the Superman-like alter ego of a mild-mannered dog named Shoeshine Boy. He has a constantly changing array of superpowers and he always speaks in rhyme: “There’s no need to fear -- Underdog is here!” I keep Underdog on my wall to remind me about--what else--underdogs. The little guy. Rocky. Me. And maybe even you. I’m always rooting for the little guy. And I know what it’s like to be the little guy. I’ve started my own small business. And I’ve had to adapt myself and my company. I went from promoting local businesses with “swag”--branded pens, calendars, and the like--to jumping into digital promotion. I’m counting on the fact that you’re also an underdog. That you run a small business of your own. Because I know, and hopefully you know, that small business is the most important part of our economy. Our small businesses create and keep wealth in our communities. Small businesses employ more Americans than all the Fortune 500 companies combined. And when people talk about a business anchoring a community, these are small businesses they’re talking about. So if you’re a little guy, whether you’re a rhyme-talking superdog or a small business owner, I want you to know I’m rooting for you. And if you’re thinking about promoting your business online, we should talk: underdog to underdog.