Great points. This part really stood out to me - "Lead with Your People, Not Your Brand". Seems like Clubhouse could be a great channel for employee advocacy through thought leadership across both B2B and B2C brands. I'll be curious to see which brands own conversations versus where individuals highlight their experience in their bio/Clubhouse room title to back their expertise.
Noting Clubhouse as the "Largest Virtual Conference" is so on point too, and got me thinking - I wonder if we'll see brands create rooms as virtual extensions of owned events in the future to replace networking sessions and/or expert panels this year.
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Looking for insights to bring to your next team meeting?
In case you missed it, we recently released Volume 2 of the Khoros Smart Social Report . Our Strategic Services team dug into Khoros Intelligence, native platform insights, and third-party data to identify three major trends impacting brands in 2021, along with the subtle trends that ladder into them.
New tech has driven subtle shifts in the way consumers engage with brands and each other
Overhauling content strategy as traditional brand social guidelines evolve
Navigating sensitive moments means listening to your audience is essential
Across the board, these trends showcase the impact on the consumer mindset, customer behavior, and brand responses in social communities right now.
My favorite finding? Sound is BACK. If you’ve been in social long enough to remember the shift to soundless, text-heavy videos – this may be music to your ears [literally]. The mix of TikTok’s popularity, and at home listening habits during the pandemic, has shown that sound is getting smarter and is playing a larger role than ever before in how we consume content.
Take a look at the report and let us know your thoughts in the comments below!
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As the conversation evolves, so should the query you're monitoring. Consider building out your Khoros Intelligence search further with the following terms:
#coronavirusoutbreak OR #pandemic OR "flatten the curve" OR #FlattenTheCurve OR #coronacrisis OR #covid OR #coronaviruspandemic OR pandemic OR #covid2019 OR #covid19 OR #Coronavirus OR coronavirus OR covid19 OR "chinese virus" OR #Chinesevirus OR "china virus" OR #Chinavirus OR "wuhan virus" OR wuhanvirus OR #Wuhanvirus OR #Coronaviruslockdown OR #Coronavirusoutbreak OR #socialdistancing or #coronavirusUSA or #ventilators or #coronavillains OR #StayHome OR #stayhomesavelives
Let me know if you have any questions!
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During a time of crisis, it’s important to understand the conversation surrounding the crisis itself, how customers are talking about the crisis in relation to your brand, and the conversation surrounding your competitors.
Social listening through Khoros Intelligence is a quick, easy way to keep a pulse on these conversations in real-time. Below are a few tips to get you started:
Review relevant brand and competitor conversations
First, look into the general conversation using this Khoros Intelligence link to launch a search within the platform, or use the following sample query: (coronavirus or #coronavirus or “corona virus” or “COVID-19" OR "covid19" OR "covid 19” OR #covid19 OR rona).
Then, dig a little deeper to understand how social audiences are talking about the crisis in conjunction with your brand. To do so, you can use the “search within” functionality, or substitute your brand name into the search query below:
(@ yourbrand OR # yourbrand OR “ your brand name ”) AND (coronavirus or #coronavirus or “corona virus” or “COVID-19" OR “covid19” OR “covid 19" OR #covid19 OR rona)
To learn more about the wider landscape, you can use Intelligence to keep an eye on mentions of Coronavirus and your competitors or related brands by using their brand name instead of your own in the search above.
Leaderboards also allow you to stay on the current edge of trending topics, whether within your industry, among your competitors, or even in the world at large. Learn more about setting up a Leaderboard to get a real-time trending analysis of your vertical or media sources.
Stay up to date through automated Intelligence topic reports:
With the conversation moving quickly, and a full calendar of remote meetings, we understand that you may not be able to dig into Intelligence each day. By setting up a few automation rules to have Intelligence inform you on events proactively, you can let the platform do the work for you!
When you hit the Save button for your topic, the screenshot below pops up. Select Save as Rolling Search so the data is regularly refreshed and then click on Configure Notifications .
From there, it will take you to the screenshot below, where you can click on Digests .
Within Digests, you can turn on 6 hour, 12 hour, and daily email digests for the topic.
You can also set up alerts on specific content. For this select Content Notifications . This will allow you to set parameters around content activity that sends you alerts.
NOTE: Selecting ASAP will alert you by email any time your topic is tweeted about. This is most often used on very specific topics that need a high level of visibility.
Have questions? Please let us know in the comments below!
If you’d like further assistance our Product Coaching and Strategic Services teams are here to help. Sign up for our Introduction to Intelligence (Covid-19) Session with a Product Coach or reach out to your CAE to discuss Strategic Services support.
-@AnastaciaD & @AdamP
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