Who wants a company isolated from its own ecosytem? your observations ought to be an eye opener. You illustrate this very well with those green lines; who wants their relationships socially intermediated? With the transformation of the web, its transparency and the malleability of interactions, it's clear that there is a demand for 'straight realtionships', and that selling without support (empathy, care, understanding etc...) is definitely a formula that will facilitate exclusion from the ecosystem which one helped set up in the old days. This is not about fear and red alerts, but it seems that being socially active has more organizational benefits than we're wanting to realise. I don't think that all customers demand social interactivity from their brands or companies, but any innovation capable of providing companies better insights, as to what customers may be needing is good. Mike - yes indeed there is value in research and for opportunities to reflect and project your thoughts - your appreciation very moving.
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