Working against competing priorities and finite resources, obtaining executive buy-in and budget for a community program is half the battle. What is the most common metric or statistic one can use to start creating interest from executives in allocating resources? For example, 3 Ways an Online Community Improves Customer Support says, "while phone support has only a 42% consumer satisfaction score, many brands, like Centrify, earn customer satisfaction ratings as high as 92% for their community customer service." Is that a good, or best, place to start? Is there something better?
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