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[Podcast] Diversifying Metrics and the Rise of the Conversation Curator

CoryD's avatar
CoryD
Khoros Staff
3 years ago

Our guest today is none other than Legendary Khoros Titan, Claudius Henrichs (Claudius) , Head of Community at Dataiku. He brings a wealth of knowledge and experience as a passionate community member throughout the years.

Claudius has been noticing more awareness around how closely related the learning experience, and the community experiences are. Businesses are realizing that the Community Manager establishes communication between many company departments to the customer/audience, making it an essential component of user advocacy. 

Join us as we discuss:

  • The growing availability of education in communities. 
  • How brands could better intertwine the online build-up and aftermath with the in-person event itself
  • The importance of organizations showing respect for the audience and their preferred channel
  • Transparency of metrics and data across your organization and departments

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Updated 3 years ago
Version 1.0
  • Thanks for hosting me and the interesting questions, AnnaL.

    Curious to hear from anyone who listened:

    1. What has worked for you to bring learning and community experiences closer together in the customer experience? For us it's been four building blocks so far that worked well: SSO + shared navigation experience + cross profile badging for learning completion + persistent cross-linking through "Ask a question". 
    2. How are you linking community and event experiences? In my experience prompting pre-event to gather questions rarely worked out. So maybe there are more successful offline ways to collect topics to build event content around.