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2017: Get Ready For the Amazonification of Social Media

DayleH's avatar
DayleH
Lithium Alumni (Retired)
9 years ago
As a digital marketer, I’m constantly thinking about how brands are providing their customers with the best possible experience on digital channels, whether that be on social media, through chat tool...
Updated 2 years ago
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DayleH's avatar
Lithium Alumni (Retired)
Dayle is SVP of Marketing for Lithium Technologies. In his role, Dayle is the head of marketing, responsible for all strategic marketing activities for the company including branding, positioning, communications, customer acquisition programs and go-to-market strategy. Dayle is a marketing executive with 19+ years’ experience across all marketing disciplines. Prior to joining Lithium, Dayle led Corporate Marketing and Corporate Communications at Aruba Networks. He has also held multiple marketing roles at Cisco and Oracle.
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doug_ebay's avatar
doug_ebay
Leader
9 years ago

Good points here, but hopefully at some point soon we can look at the "ebayification of social media." I think eBay is making great strides towards a more personalized buying and shopping experience, tied back in to the concept of "community" where eBay got its start in the AuctionWeb message boards.