In order to create consistency within Marketing analytics, Reels Video Plays are now included in Video Views. This update has been backfilled to include Video Plays from all Reels and will cause increases to Video Views if Reels are included.
This change was made due to an Instagram update in which all video content published directly through the platform is a Reel. This caused Instagram Video Views to no longer populate since the metric is not available for Reels. However, with the inclusion of Video Plays it will.
All content previously categorized as video will remain the same and retain its metrics. Video content published through Khoros will also continue to be categorized as video unless the Reel option is selected.
For reference, the following are definitions from Instagram for both metrics:
Video Views: Total number of times the video has been seen. For album IG Media, the number of times all videos within the album have been seen.
Video Plays: Number of times the Reel starts to play after an impression is already counted. This is defined as video sessions with 1 ms or more of playback and excludes replays.
