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[Confidential] Early Access to TikTok Organic Analytics

EmmaO's avatar
EmmaO
Khoros Alumni (Retired)
3 years ago

What is happening?

We are excited to announce (confidentially and under our NDA with you) that we are working with TikTok to test their new Organic Analytics API. We are pleased to extend early access to this API to our customers inside the Khoros Marketing platform.

Please read on for more information on how to request access and what will be available.  

Why does this matter?

TikTok is one of the fastest-growing digital channels in the world, and one of the most highly requested integrations across our customer base. Weโ€™re pleased to be one of the first partners to offer customers this new organic analytics functionality.

That said, please keep in mind that this API is new and you may occasionally experience issues. We will want your feedback on that!
Also, this early access program should be considered
confidential and under NDA. So, it is expected that participants do not discuss the program publicly. 

While this early access opportunity includes organic analytics only, we will continue to advocate for more API features to be made available, and hope to have more news to share in the near future! 

How do I request early access? 

Please fill out this form. Your TikTok account has to be allowlisted in order to participate in the program. You will be contacted by a member of the Khoros team once they are and you'll be able to authenticate your account into the platform. 

Feature Overview 

Administration 

The account must be a business account and allowlisted in order to be authenticated into the platform. It can be authenticated using the same authentication process as other social accounts. However, you'll need to be logged into the account to finalize the process. More information on authentication can be found here

Calendar 

Once authenticated, TikTok content from the prior thirty days will be visible in the calendar. It can take up to an hour to populate.  The channel and account filters can be used for TikTok like other social channels. TikTok content can also be included as part of plans and have labels applied to it for filtering and use in analytics. Metrics will be visible in the calendar side panel within the results tab. 

Analytics 

Analytics can take up to 24 hours to populate after authentication. There is a TikTok template available and the following TikTok metrics are available in Marketing Dashboards, Custom Metrics and Data Exports. Note that some of these metrics need to be added into widgets to appear. 

Khoros Metric Name 

TikTok Metric Name 

Definition 

Followers

Followers

Number of account followers 

Published Posts

Not Available 

Total number of posts (videos)

Engagement

Not Available 

Total number of likes, comments and shares on a video

Video Views

Views

Total number of video views

Applause

Like

Total number of likes on the video

Conversation

Comment

Total number of comments on the video

Amplification

Shares

Total number of times the video has been shared

Engagement Per Post

Not Available 

Total engagement / total published posts (videos)

TikTok Post Video Views

Views

Total number of video views

TikTok Video Length

Not Available 

Video length in seconds

TikTok Post Likes

Like

Total number of likes on the video

TikTok Post Comments

Comment

Total number of comments on the video

TikTok Post Shares

Shares

Total number of times the video has been shared

TikTok Post Reach

Reach Audience

Total number of unique users who viewed the video

TikTok Post Video Views - Complete

Watched Full Video

Percentage of views that completed watching the full video

TikTok Total Play Time

Total Play Time

Total watchtime of video aggregated across all views

TikTok Video Average Watch Time

Average Watch Time

Average watchtime of video calculated across all views 


TikTok will be supported in the following Marketing analytics widgets:


Widget Name 

Followers 

Followers by Country*

Published Posts 

Video Views 

Post Engagement 

Average Engagement Per Post 

Scorecard

Channel Explorer

Account Explorer

Label Explorer

Format Explorer

Post Explorer

Post Gallery

Best Performing Day, Time and Format

Post Engagement by Account

Post Engagement by Channel 

Post Engagement by Format

Posts Engagement by Label

Video Views by Account

Video View by Channel 

View Views by Label


*The Followers by Country widget does not support net value for TikTok, meaning it only shows total followers for that country and not followers gained during the time period.

Updated 5 months ago
Version 10.0
  • jennyreineck You have to log in with the account on Mobile, then you can go to your settings>manage account and switch it in one click to business. Then you can log in desktop and authenticate. ๐Ÿ™‚

     

  • When I try to authenticate, I am getting the error message that I need to switch to a creator or business account, but my account it definitely a creator account - any ideas?

  • EmmaO's avatar
    EmmaO
    Khoros Alumni (Retired)

    @jennyreineck We are working with TikTok to look more into this, but also be sure the account is a business account and the one submitted for early access and that you are logged into it when you authenticate. 

  • EmmaO's avatar
    EmmaO
    Khoros Alumni (Retired)

    jennyreineck It must be a business account, which was likely leading to the error message you received. This TikTok article contains more information on switching to a business account. 

  • Hi EmmaO, how much historical data should we see in Analytics from the date the account is authenticated? 

  • EmmaO's avatar
    EmmaO
    Khoros Alumni (Retired)

    elizatickle Thirty days of historical posts are brought into the platform. However, note that it can take up to an hour for content to populate in the calendar and up to 24 hours for analytics to populate.