Facebook recently introduced a new Pages experience which allows Marketing Analytics to ingest Facebook page followers rather than fans.
Previously, Marketing Analytics was only able to show fan counts for followers, but will now utilize this new feature to show a count of page followers.
This update will go into place 6/1/21 at which time fan metrics will no longer be accessible and swapped out with the follower metric.
Since metrics are retroactively fetched for up to 90 days, this update will impact the Facebook Followers metric starting around 3/4/21. At this time, you may see a one time spike in your follower data since there tends to be more followers of a page than fans.
For Facebook Pages that have already been migrated to the new Pages experience, you may have already noticed a one-time spike in your followers at the time of migration.
All follower metrics will be impacted including those in these widgets:
- Account Explorer
- Channel Explorer
- Followers
- Followers by Account
- Followers by Channel
- Followers by City
- Followers by Country
- Followers by Gender and Age
- Scorecard
