IgniteTech Launches Next Phase for Khoros, Centered on AI and Customer Leadership

The announcement is pretty confusing to tie the different aspects into a coherent message.

"With the acquisition of Khoros, we're not just investing in the product, we're rebuilding it" 

"All future innovation will be built on Aurora, Khoros' modern platform architecture, which is optimized for AI integration and scalable customer engagement."

Doesn't sound like a rebuild, it sounds more like improvements. And the only real improvements mentioned is bolting on AI which doesn't sound like a rebuild either.

There is also this, "As part of this strategy, IgniteTech is expanding its engagement with Khoros customers and the global community ecosystem". I don't know of any customers who are being talked to in a meaningful way, heck many of us still haven't seen the answers to the webinar questions from weeks ago. Instead it sounds like you chose a conference I've never head of to talk to maybe a few customers based on the wording "At the event, Puhala, McKee, and IgniteTech's Chief AI Officer, Thibault Bridel-Bertomeu, met with global community leaders and Khoros customers as part of a focused listening initiative. "

The last confusing part is the difference in these statements:

1. "While Classic Community will continue to be supported, IgniteTech is taking a measured approach to migrations, ensuring that customers only move when the platform meets or exceeds their needs" 
2. "We're not maintaining the old model. We're building what comes next."
   
   

Can we have important news / updates here in Atlas please and not force us to go to prnewswire?

And can you actually respond to your community?

Thank you both. Yes, we've been communicating at a high level about the adjustments and enhancements we'll be making to the products. We're currently finalizing clearer information and will be absolutely communicating in more detail. And will be doing that here. 

Appreciate you replying to this, AngeloA​. Would also appreciate responses here in the community about more tactical / immediate things, such as Is Anyone Able to Access the New Case Portal? | Atlas and Did anyone else's Khoros notifications start failing DKIM around June 30? | Atlas