What’s Happening?
On October 5th, 2021, Meta announced they’ve started rolling-out a merging of Instagram TV (IGTV) videos with feed videos, to form a new “Instagram Video’ format. Please visit Meta’s announcement to learn more about Instagram Video.
What does this mean for your work inside of Khoros Marketing?
On October 5th, Meta started rolling-out changes to no longer differentiate between long format videos (previously categorized as an IGTV post) and short format videos. They are releasing this change on a rolled-out basis, and we will update this post as we know more about the phases.
Once this change takes effect for you, all Instagram videos will be categorized as a “video” format inside of Khoros. This will be reflected in analytics format filters, the Format Explorer widget and Data Export metadata fields.
However, IGTV content published prior to these changes will remain categorized as an IGTV and can be filtered by that format type inside of the Khoros Marketing platform.
We are awaiting information on what this means for publishing longer videos via Khoros and will let you know once we have it.
