It’s no secret that navigating today’s social marketing landscape can be challenging. With social constantly evolving, marketers also need to adapt their digital strategy in tandem to ensure they provide the best possible digital CX (customer experience).
This week, Forrester published a report, “Vendor Landscape: Social Marketing Technology” to advise on how to navigate the complexity of the market. The report explores various social media management solutions, use cases and challenges associated with today’s social technology landscape – and we’re excited that Lithium came out on top!
Here are the key takeaways:
- Social suites are on the rise, and social technology providers are adding more and more features to their platforms, but no standard set of features has emerged across competitors, and the tools out there currently aren’t consistently best of breed.
- Lithium is categorized as a full suite. Other first-generation vendors are listed as point solutions.
- Lithium is listed alongside Salesforce, Adobe and Oracle as a suite provider.
We’ll have the full analyst report available for download in the coming weeks.
In the meantime, check out how our customers are driving success with our social media management solutions here.
