In response to Meta’s recent deprecation of certain metrics outlined here https://developers.facebook.com/docs/instagram-platform/reference/instagram-media/insights, we’ve standardized how views are reported across all Instagram post types—including carousels and reels.
What’s Changing:
- Instagram Reels views will now appear under the Impressions column to align with Meta’s updated data model.
- This change ensures consistency across all post types for easier reporting and analysis.
No Impact to Engagement Metrics:
- Engagement and Engagement Rate (ER) calculations remain unchanged.
- Your reporting logic and benchmarks can continue as is.
Note: Impression metrics between March 19th and April 10th may not have been fetched as expected due to a temporary issue.
The data was successfully backfilled on April 11th, however reports covering this time frame may show gaps or incomplete metrics.
We recommend rechecking your dashboards or re-exporting reports if you’re analyzing data from this period.
Updated 10 days ago
Version 2.0