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Now Available: IGTV in the Marketing Calendar and Analytics!

CoryD's avatar
CoryD
Khoros Staff
4 years ago

Disclaimer: This blog is a repost of the original from May 2021
Check out the Marketing Release notes for further information.

What is this?

IGTV content published natively is now auto-imported into the Marketing platform in order to provide a more holistic view of Instagram content and performance. 

When would I use this?

Whenever you need to view or analyze IGTV content. You’ll no longer need to go to the native platform. Instead, you can view IGTV in the calendar and utilize dashboards and exports to assess performance overall and for individual content. 

This sounds great! Where can I find it?

From today moving forward IGTV content will be visible in your calendar and analytics as long as the authenticated Instagram account is set to auto-import. 

IGTV is now also a filter option within dashboard, widget and export format filters. 

If your current dashboards or exports are filtered to specific formats, you’ll have to select IGTV to include it. If nothing is selected IGTV will automatically be included.   

IGTV metrics are available in all widgets supporting Instagram within Marketing Dashboards, as well as the Post and Daily Post Summary Data Exports. The same metrics available for feed posts are available for IGTV. Those metrics are as follows: 

  • Impressions
  • Reach
  • Comments
  • Likes
  • Saves
  • Video Views
  • Engagement (Likes + Comments + Saves)
  • Engagement Rate  (Likes + Comments + Saves / Impressions) 

Engagement calculations noted above are the same as they are for feed posts. Any Custom Metrics including these metrics will also include IGTV. 

This article contains more information about metric definitions. 

The Post Explorer and Post Gallery are among the widgets including IGTV. Dashboard and widgets format filters can be used to isolate IGTV within these widgets. And as with all widgets, display settings can be used to select the metrics you want to view in the widget.

What else should I know?

Only IGTV content set to “post a preview” to the feed within Instagram settings will be auto-imported. Otherwise, it only exists in the IGTV tab and the platform can’t access it.

Looking for help or need more information?

Sign up for a Product Coaching session to learn more and get assistance with Instagram Reporting.

Updated 5 months ago
Version 5.0
  • CoryD , when did IGTV videos start auto-importing into Khoros? I don't see a publish date on this blog, and as we're reviewing 1H 2021 data, we're wondering when this went into affect.