What is this?
Due to a recent API update, Instagram Reels and related metrics are now visible in the Marketing calendar and analytics. Publishing capabilities will be available in the future, but currently auto-imported Reels are appearing in both places.
This sounds great! Where can I find it?
Reels began appearing in the Marketing platform whenever the Instagram business account was migrated to the updated API and are auto-imported as far back as the API allows. For most accounts this is likely after June 28, 2022 when the announcement was made.
Reels appear as a format within analytics filters and widgets and include a slightly smaller set of available metrics. However, over the next few weeks all of the following metrics will be available within dashboards, exports and custom metrics. Side panel results will also be updated to show additional Reels specific metrics.
|
Metric Name |
Description |
|
Engagement |
Calculated metric combining comments, likes, saves and shares |
|
Instagram Post Comments |
Number of comments on the reel. |
|
Instagram Post Likes |
Number of likes on the reel. |
|
Instagram Post Reach |
Number of unique accounts that have seen the reel at least once. Reach is different from impressions, which can include multiple views of a reel by the same account. Metric is estimated. |
|
Instagram Post Saves |
Number of saves of the reel. |
|
Instagram Post Shares (Reels) |
Number of shares of the reel. |
|
Instagram Post Plays (Reels) |
Number of times the reels start to play after an impression is already counted. This is defined as video sessions with 1 ms or more of playback and excludes replays. |
What else do I need to know?
Metrics such as impressions and engagement rate are not available natively or via the API. Metrics are also not available for Reels older than 90 days. However, very few Reels older than 90 days have been auto-imported into the platform.
