Best Practices: Community Experience Surveys in Aurora
Community Experience Surveys provide community managers with a way to identify issues and optimize the community.
Does this replace my existing survey tool?
No. The Community Experience Survey complements any existing survey tool you may have. However, the Community Experience Survey provides more granular member details, such as node- and rank-specific data, that other tools can’t provide out of the box.
Where should I deploy the survey?
Where you deploy the survey depends on what questions you want to answer. For example, if there are certain boards you want to focus on, then deploy the survey there. However, you can also deploy surveys in the entire community first to get a sense of the baseline response and response in each place since you can always filter at the board level in the CSV Export for survey responses.
When should the survey fire?
We recommend not firing the survey immediately when a visitor lands on the page as it is disruptive to the user experience. (Remember, your visitors are there for a specific reason, and you don’t want to get in the way of that goal.) However, at the same time, you don’t want to wait too long to fire the survey as the browser session may expire. We recommend something in between. One approach is to see what your average Member Time on site is from Community Analytics and reduce that value by 20% to get close to the time when a user is nearly complete with their task/session.
How long should I run the survey for? How do I know I’ve collected enough data?
We recommend running the survey continuously so that you have a larger set of data to analyze. Visitors will receive the survey once within a 90-day period (by default, but this setting is configurable).
However, if you plan to turn the survey off at some point, we recommend keeping the survey running for as long as it takes for the mean/average of the results to stabilize and not change much with additional samples.
What’s a good response rate?
For web-based surveys, 5-15% is a good response rate. For mobile-based surveys, 10-20% is a good response rate. Since the majority of community traffic is still web based, you should hope to see about a 10% response rate.