Just as no two brands are created equal, the way in which different brands use social media can vary quite significantly, too. From “post and pray” social media newbies to seasoned marketers who have truly cracked the code for driving long-term business value through social media efforts – and, of course, everyone else in between – there are a lot of places where brands can sit on the social media maturity spectrum. This is underscored by the fact that only a mere 13 percent of major brands in the U.S. say they have implemented sufficient social media tools, platforms, and systems to scale and grow their digital footprint.
So, after having worked with a number of brands of all shapes and sizes, we thought it was about time to get a handle on social media marketing maturity. How did we do it? We put our heads together and thought about the commonalities that exist from one brand to another and throughout their respective journeys with social media marketing. When all was said and done, it was pretty clear that the majority of brands roughly fit into three buckets – or, rather, three incremental stages of social media marketing maturity.
To learn more about what those stages of social media marketing maturity are, check out our amazing eBook, “Social Media Has Grown Up. Have You?” Here are a just a few things that you’ll learn by downloading:
That’s just a sneak peek. Now, I'll invite you to download the eBook and learn more about the stages of social media maturity as well as how you can work your way up to the top.
While you’re at it, learn more about how Lithium can help today.
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