Community owners and managers always think of hosting the best possible content on community. The best possible content takes different forms. Sometimes it can be official company information and company news, other times it’s event information, news items, new products, reviews. Great content is unique for every brand.
From time to time, you might want specific community content to display at the top of the search results list when users search for specific keywords or phrases.
With Promoted Search in 18.12, you can now associate specific searches to specific community posts to boost specific pieces of content to the top of the search results list.
The content could be any Community content; from an Accepted Solution for a high visibility product issue to announcing a new product launch to publicizing an upcoming company conference.
Some examples of what you can accomplish with Promoted Search include:
How does it work?
Promoted Search is built on the principle that the community owner knows which is the best content to boost and in context of which search terms. The set of rules that you set up to show Promoted Search results are key to that.
Extending the above example where your brand launched the cutting-edge technology wi-fi hub. A promoted search rule that you might set would be:
What this translates to is:
If search query contains <keyword>, then show the <content link>
And the community end-user experience looks like this:
If you don’t want to include the “Recommended” label on your Promoted Search results, you can omit it. This way, your Promoted Search results will merge with the organic results and not seem different. If you want to use a different label, we provide you with a few options.
You can read more details about Promoted Search in our release notes.
We want to hear how you are using Promoted Search to create more value for your customers. Please share your ideas on how you are implementing Promoted Search in your community, and feel free to ask any questions or provide feedback below.
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