Catalyzed by the global pandemic, companies and consumers have been ushered into an era that prioritizes digital channels above all else.
Kiosks are the new waiters; mobile apps the new foyer; messaging conversations the newest form of checkout. Businesses saw digital generate profit like never before. Instagram, TikTok, and other social media channels doubled down on their commerce offerings and a bright but uncertain future is unfolding for marketing executives to capitalize on.
In our latest whitepaper, Navigating the rise of digital commerce: Imperatives and impediments for CMOs, we aggregated and analyzed insights from 1,300 global marketing leads and consumers. With 67% of surveyed buyers crave shopping journeys that retain in-person and digital aspects, we address how this will affect your executive strategy, brand, and bottom line.
As you learn what to expect in 2022 and the future, you’ll not only become familiar with marketing trends and the hybrid customer journey, but also come away with concrete strategies that will meet your commerce goals and delight customers.
If you’re a CMO, marketer, or any other type of customer engagement professional, you can’t afford to miss these findings. Download the report today to learn more about the digital commerce trends that will impact your brand in the coming year and beyond.
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