The Super Bowl is upon us and you may find yourself wondering, what exactly can I say in my brand’s social media content? Well, you’re not alone. Here are some of the do’s and don’ts for your brand's social media content and copy for the Big Game.
Catalyzed by the global pandemic, companies and consumers have been ushered into an era that prioritizes digital channels above all else. Kiosks are the new waiters; mobile apps the new foyer; messaging conversations the newest form of checkout. Businesses saw digital generate profit like never before. Instagram, TikTok, and other social media channels doubled down on their commerce offerings and a bright but uncertain future is unfolding for marketing executives to capitalize on. Download Now.
Understanding how a new solution will positively impact KPI’s and translating that into real revenue for the business is paramount for getting buy-in from key stakeholders and ensuring you’re positioned to show growth against metrics that are important to your department.
It's no secret that brand communities are growing in popularity. They provide a space for companies to connect and build trust with their customers, and they're a goldmine for user-generated content. But what does this mean for the shopping experience? Here's one perspective.