As social Customer Experience [sCXP] architects of the future, we all must begin to assimilate all we know about the customer and what drives them throughout their experience with our brand into a mass of quantifiable data, then tear down that mass to uncover the one key truth, the shared interest among customer and brand.
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When you ask, "What are the most relevant social conversations" or "When do you want to engage in social conversations?" it is a different answer for different people in your organization. 