Word-of-mouth is powerful, but only when it’s honest and real. Brands must be the best stewards of authenticity and credibility in their communities to keep the conversation alive and thriving.
In this day and age, customer expectations are constantly changing, and it’s important to be able to deliver on them before consumers move on. We recently released an exciting set of new features that help brands deliver above and beyond what your customers expect. But what are the steps brands need to take to get there? Here are some of @RobT's thoughts.
Why limited organic reach on Facebook will actually make us better marketers.