Catalyzed by the global pandemic, companies and consumers have been ushered into an era that prioritizes digital channels above all else. Kiosks are the new waiters; mobile apps the new foyer; messaging conversations the newest form of checkout. Businesses saw digital generate profit like never before. Instagram, TikTok, and other social media channels doubled down on their commerce offerings and a bright but uncertain future is unfolding for marketing executives to capitalize on. Download Now.