Khoros Insights Blog

"People just want to have a solution. Whether it's with a human, whether it's automated or not, that's up to your customer to decide."

“Empathizing with how and why your customers use the community should drive your decisions and your plans.”

— Matthew Cowan

“Community is how you do it. But problem-solving is what you do.”

— Maria Ogneva

What communities offer is a sense of solidarity and fellowship. Maybe it's solidarity for all the problems that we're experiencing together, but a sense of fellowship.

- Jake Roadhouse

“People are gonna have reactions good and bad. You can predict many of them. Think about how you'd like to handle them.
Don't be surprised.”

— Ramona Maher

“Influencers have to be a part of your strategy because they can reach into spaces your brand never will.”

— Brittany Harris

“Always think about customer first. Because if you don't, and you're just thinking about where to make my next buck, your company's not gonna last very long.”

— Allison Fasching

“We're the smallest team in the building. But we have the biggest impact because we are truly the voice of The brand.”

— Chris Vetrano