Khoros Insights Blog

“Influencers have to be a part of your strategy because they can reach into spaces your brand never will.”

— Brittany Harris

“Always think about customer first. Because if you don't, and you're just thinking about where to make my next buck, your company's not gonna last very long.”

— Allison Fasching

“We're the smallest team in the building. But we have the biggest impact because we are truly the voice of The brand.”

— Chris Vetrano

“You can always listen to your community and adjust then as long as you don't lock something in permanently forever.”

— Stan Gromer

“You need to actually invest time; you need to invest team resources to come up with  a good data strategy.”

— Claudius Henrichs

“There's no such thing as over-communicating, especially when you're planning a launch.” — Jeff Shurtliff

“Host an engaging and impactful community that enables ongoing dialogue for deeper customer engagement.”

— Mary Taylor

"I think this focus that our guests have, that is maybe seemingly obvious, but it's easy to miss, is that at the other side of the screen are just people."

- Jon Wishart