What is happening?
Apple is rolling out iOS 14.5 which will impact Facebook advertisers. Apple users will be asked if they consent to their activity being tracked across websites and apps including Facebook.
How will it impact your business?
With the release of iOS 14.5, you can expect to see changes in Facebook’s advertising tools, campaign set up, targeting, delivery, measurement, and reporting.
One of the main ways this will impact your advertising is that reporting of events will be delayed for up to three days after an app is installed.
Steps to take to prepare:
If you plan to deliver ads optimized for conversion events that occur in your business’s app:
If you plan to deliver ads optimized for conversion events that occur on your business’s website:
- You may need to verify your website’s domain to help avoid any future disruption of your website campaigns.
- Configure 8 preferred web conversion events per domain in Events Manager.
Limitations across the following areas:
- Ad Creation
- Reporting
- Targeting
- Dynamic Ads
Read more on Facebook’s recommendations and detailed breakdowns of the limitations here.
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