I am thrilled to announce that LinkedIn Ads calendar visibility, moderation, and analytics is available for all Khoros Marketing customers. With over 650 million professionals on Linkedin, many of you are leveraging Linkedin to hit critical goals related to brand awareness, lead generation, and recruiting. This release is not in a distinct module or at any extra cost-- it is included for our existing Marketing customers. At our core, we believe organic and paid content should live together for a unified view of social performance. Adding LinkedIn to accompany Facebook and Instagram visibility gives you the ability to quickly assess performance of cross channel campaigns, and do more in a single platform and in a single view.
What does this deliver to you?
- An enhanced view of LinkedIn. By bringing in LinkedIn Ads data, you get a complete picture of your brands’ actions, activities, and results from the network. Optimize paid content based on insights from your organic post performance, or shift targeting to align with feedback from your sponsored posts. By having paid and organic metrics side-by-side in the same analytics widgets and configurable dashboards, you spend less time trying to figure out how your brand is performing on LinkedIn and more time adapting to your changing market to win and serve your customers.
- Cross-channel reporting. Plan, moderate, and measure paid and organic campaigns that span Facebook, Instagram, and LinkedIn networks in one centralized location. Spend less time exporting or compiling reports, and more time generating insights that are relevant to your business.
- [Ad]ditional functionality at no cost. Ads capabilities do not live in a separate location or module. Take advantage of your existing workflow and labels to provide business context to a unified paid and organic calendar, moderation streams with promoted post comments and organic post reactions in a single view with the same approval pathways for governance, and reporting dashboards that span paid and organic activity within your existing Khoros Marketing contract for no additional cost.
Why are we expanding into additional paid social networks?
The vision is for Khoros Marketing to be your one stop shop to view, report, and moderate ads across all major social networks. You, our customers, have been heard loud and clear that LinkedIn is a priority network, vital to the success of your programs. By adding LinkedIn to the ad networks we support, we are giving you the ability to view and report on more of your ads across priority networks in one place. This helps you do more in less time, better analyze spend, and create more effective campaigns.
We also have plans to add more networks in the future, so please keep the feedback coming on the paid social channels you care the most about for our next round.
What functionality is included in this release?
This release gives you the ability to see LinkedIn Ads and sponsored posts in your calendar, access ad metrics in analytics dashboards, and moderate LinkedIn Ads.
Want more details? Please review the LinkedIn Ads Overview presentation embedded below. This deck walks you through the feature set, gives screenshots, and equips you to have a clear sense of what this release includes.
Now what?
Set up a call with the Product Coaching team to walk through the authentication process.
