What is this?
A Pinterest upgrade allowing for more metrics and better content categorization. The current Pinterest API is being deprecated on June 30, at which time current analytics will no longer be available. However, once re-authenticated, Pinterest accounts will connect to an API providing new metrics like impressions, clicks and video views as well as proper categorization of video and multi-photo content.
How do I access it?
Accounts must be re-authenticated in order to connect to the new API. At which time the following metrics and calculations will populate for Pinterest alone and as part of cross channel calculations. Note that Repins was the only content metric available through the previous API.
|
Metric |
Description |
Prior to Re-Authentication |
|
Engagement |
Pin Clicks, Saves (Repins), Comments and Likes (Reactions) |
Pin Clicks, Comments and Likes Not Included |
|
Engagement Rate |
Pin Clicks, Saves (Repins), Comments and Likes (Reactions) divided by Impressions |
Unavailable |
|
Average Post Engagement |
Pin Clicks, Saves (Repins), Comments and Likes (Reactions) divided by Published Posts |
Pin Clicks, Comments and Likes Not Included |
|
Pinterest Post Impressions |
The number of times your Pins were on screen. |
Unavailable |
|
Pinterest Video Views |
The amount of views for at least 2 seconds with 50% of video in view. |
Unavailable |
|
Pinterest Video Views - 95% |
The number of times your video was viewed to 95% of its length. |
Unavailable |
|
Pinterest Video Views - 10s |
The number of times your video was viewed for at least 10 seconds. |
Unavailable |
|
Pinterest Avg Play Time |
Total play time divided by total video video views in milliseconds. |
Unavailable |
|
Pinterest Video Starts |
Total number of video starts. |
Unavailable |
|
Pinterest Total Play Time |
The total play time for your video in milliseconds. |
Unavailable |
|
Pinterest Pin Clicks |
The number of clicks that led to a destination off Pinterest or to a closeup of the Pin |
Unavailable |
|
Pinterest Outbound Click |
The number of clicks that led to a destination off Pinterest |
Unavailable |
|
Pinterest Post Saves (Shares) |
The number of times the Pin was saved to a board |
Called Repins |
|
Pinterest Post Comments |
The number of comments on the Pin |
Unavailable |
|
Pinterest Post Reactions |
The number of likes and reactions to a Pin |
Unavailable |
New metrics will be backfilled for the 90 days prior to re-authentication or authentication. However, proper categorization will not.
What else do I need to know?
Due to API delays, all metrics but likes and comments will be delayed in populating and updating for up to two days. We are in communication with Pinterest about this and are hoping it’s resolved within the year. Also, as part of this API upgrade, account followers will no longer be available.
