What is this?
A published posts metric that can be used as part of Marketing Analytics Custom Metric calculations.
When would I use this?
Whenever you need to include the number of published posts as part of a custom calculation. One common use case would be creating per post averages. These can be created by dividing a metric or metrics by the published posts metric.
For example, if you wanted to create an impressions per post calculation, also called average impressions, you would do this by dividing impressions by published posts (impressions / published posts).
This sounds great! Where can I find it?
The published post metric is available in the metrics list within the Custom Metric admin panel, and can be added into any calculation. Read this article for more information about creating and using Custom Metrics.
What else do I need to know?
Published posts is a cross channel metric, meaning it represents the number of posts published across all channels. So it’s important to consider the channels each of the metrics in your calculation represent.
For example, when creating the average impressions metric described above, you should consider channels like Youtube and Pinterest without impressions included in the published posts metric. In order to create consistency, you would use dashboard or widget filters to focus on channels available for both metrics. In this example, that would be Instagram, Facebook, LinkedIn, and Twitter (if you have access to Advanced Twitter Metrics).
As mentioned above, this is more of a consideration for cross channel dashboards. Dashboards such as the Instagram Performance Dashboards are already filtered to a specific channel.
Another thing to consider is published posts always have a lifetime metric calculation type. This means the metric will always represent the number of posts published in the selected date range. Whereas, other metrics can be shown as net value representing all the activity (impressions, engagement, etc.) occurring in the date range regardless of when the post was published.
So it’s best to set widgets containing a published posts custom metric to lifetime in order to create consistency, and have all data be specific to posts published in that date range.
You can learn more about metric calculation types here, or reach out to your Khoros account team or book time with a Product Coach to learn more.
