Social accounts - Deauthentication email notification improvements

Current Status:

This feature is currently in development will be available to all customers on November 8th, 2021.

Existing setup:

The deauthentication email notifications are sent out to customers when an account gets deauthenticated on our platform. The user/customer is expected to re-authenticate the account as soon as possible so as to minimise the loss of data. Currently when an account is deauthenticated on our platform, the deauthentication email notification is sent out to only the company owner. 

We have identified the below problems with our existing setup:

1. Each social account deauthentication triggers an email notification to the company owner and hence in cases where multiple accounts get deauthenticated around the same time, the company owner receives a large number of emails. 
2. The sole responsibility of reauthenticating these accounts lies with the company owner. The company owner will have to either re-authenticate the account himself/herself or will have to look for the individuals who have authenticated these accounts in the past and collaborate with them
3. If the company owner misses the email, it might be difficult for him/her to keep track of it and it might further delay the re-authentication time and result in lapse in data ingestion into our platform

How are we addressing the above stated problems?

1. Going forward, social account deauthentication email notifications will be sent to respective users who have re-authenticated the account in the past 180 days. If the user who has authenticated the account in the past 180 days is deleted from the platform, the deauthentication email notification will be sent to the company owner
2. A single aggregated email will be sent to the company owner every Monday at 9 am CST. This email will contain a list of all social accounts that were de-authenticated over the last 180 days and still remain deauthenticated, along with email IDs of users who are responsible for re-authenticating the accounts. We chose this 180-day limit, so that accounts that are not actively being used do not end up taking focus away from the more actively used accounts. If the number of such de-authenticated accounts is greater than 10, a link to a downloadable CSV file will be shared in the email to the company owner

Limitations

These changes are being made to only social accounts and not ad accounts.