Not sure if you're still following, @allensmith81, but: the way I've heard others check for this is looking at whether the same trend in traffic increase / decrease happened over the same period of time in past years per season. If it's different this time, and nothing major changed on your end (like a feature implementation), it was probably an outside influence that's affecting others too. Hope that helps. Sounds like it is post-pandemic falloff, from what @melissapotvin and others shared.  Also, thanks @Chao for the great point about watching algorithm changes, and @elbranscomb for the helpful article. ... View more