Love this post, My feeling is that although almost everyone one is speaking Facebook and Twitter not many can clearly define the boundaries of these channels and how to manage them cleverly. In most cases I see Facebook and Twitter used as a bin for every piece of corporate news and in many ways used just as an artificial mean to generate discussion about the brand and establish "Social Presence" My assumption is that majority of marketers are not investing enough thinking about why they are doing this, they simply do is since everyone is ... I assume this for the following reasons: 1) Social language is often alien for most corporates DNAs 2) When I examine many corporate pages I see that many are using both Facebook and Twitter in a similar way simply duplicating the same messages over both channels. The good news about this is that probably within the next few years there will be increasing demand for tools and services to help clear up this mess and uncover the full and real potential of these channels.
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