Thank you for this additional level of insight on the current state Ben! To add to this discussion in terms of the Lithium side of things around data and analytics, I wanted to share a little bit about Lithium Bulk Data API which is an optional "event log" on every event that happens inside of a Lithium community. The documentation for this on the Lithium side can be found here:
https://community.lithium.com/t5/Developer-Documentation/bd-p/dev-doc-portal?section=bulkdata
This is in addition to the out-of-the-box (OOTB) reporting in Lithium Social Intelligence or LSI (to make sure I match Ben's use of Acronyms). It should be no surprise that the brands that have gotten the most out of the Bulk Data API are Analytics companies themselves:
Microsoft Power BI - http://community.powerbi.com/ As a side note, check out what Microsoft has done around their Data Stories area in their community - http://community.powerbi.com/t5/Data-Stories-Gallery/bd-p/DataStoriesGallery . Also, Microsoft built a connector/integration to the Lithium Bulk Data API - found here: https://docs.microsoft.com/en-us/power-bi/service-connect-to-lithium
SAS - https://communities.sas.com/
Domo - https://dojo.domo.com/
Alteryx - https://community.alteryx.com/
The most common use case beyond extending the Lithium Analytics is bringing multiple sources of data together in a single dashboard and/or visualization. However, there is an endless amount of possibilities about how this data can be used for a better understanding of what's happening in the community.
As Ben points out, there are other ways to get to the data. Lithium also supports adding tags to the community pages (i.e. Adobe Tag Manager).
Looking forward to the next installment Ben! Franklin's is calling our name.
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