@Inactive UserThis is a common question but answer is not so simple. Let's start the disscusion sharing my point of view. List of potencial benefits below, this is your choice based on business background and your goals, which of them you would like to follow. Potencial benefits: -Calls deflection -Focus groups -Ideas generation/validation -Bugs identification -Improving speed to remove issues/Testing -Alerts, trending problems -Web traffic/search engine traffic -Lead generation -Ratings and Reviews -Churn Reduction -Customer Satisfacion -Customer Loyality -Customer Advocacy Perhaps others will be able to add some more
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