ContributionsMost RecentMost LikesSolutionsRe: 2017: Get Ready For the Amazonification of Social Media Good points here, but hopefully at some point soon we can look at the "ebayification of social media." I think eBay is making great strides towards a more personalized buying and shopping experience, tied back in to the concept of "community" where eBay got its start in the AuctionWeb message boards.