JosephA
Khoros Alumni (Retired)
Joined 9 years ago
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Understand and Optimize Communities with Improved Search Analytics
Over the past month, Khoros has released some great enhancements to our search analytics. With these enhancements, you can, Understand the effectiveness of the returned search results Understand customer intent by viewing the top results clicked after a search Measure the effectiveness of Promoted content Users can access these enhancements by logging in to LSI, LSI > Search 1. Understand the effectiveness of the returned search results Click Rate Search effectiveness can be best measured by measuring the number of users clicking on a result. Click Rate is the percent of searches users clicked a search result. Use this metric to assess search effectiveness and the quality of content related to a specific keyword. Clicked auto-suggestions The main Search page now includes a Clicked Auto-Suggestions metric in the summary metrics at the top of the page: Clicked Auto-Suggestions captures the number of times users clicked links that displayed in the search auto-suggestions when users entered their search terms. Use this metric to assess how well topic titles “match” the terms community users are using in their search queries. Low click-through metrics could indicate places where you can optimize topic titles to better reflect what your users are looking 2. Understand customer intent by viewing the top results clicked after a search Analytics user can now understand customer intent by drilling down a specific keyword and viewing the top content clicked and related search terms. Top-clicked Search Results: Displays the topics/articles returned for the selected search term that have had the most user clicks Related Search Terms: Displays related search terms. Use this to understand related topics customers are searching for and enhance community content to serve these top keywords. 3. Promoted Search metrics Analytics users can now understand the effectiveness of the promoted content in Search. Click from Suggestions: Number of times specific promoted content was clicked from the auto-suggestions drop-down menu. Use this metric to assess how well topic titles “match” the terms community users are using in their search queries. Clicks from Search: Number of times the promoted content was clicked from the Search Results page. Impressions: Number of times the promoted content was displayed in the Search Results page. Use this metric to assess how well the content is promoted and users can modify the keywords to ensure visibility. Click Rate: The ratio of clicks to impressions. Use this metric to understand the relevance of the keywords configured to the content promoted. Lower click rate implies that the user should review the keywords configured to better match the content promoted. Keywords: The number of keywords/terms that have been associated with each piece of content. (Keywords are defined in Admin > Content > Promoted Search screen.) To see the exact keywords for the promoted search rule, hover over the number.1.4KViewsSign in to react to this post0CommentsRe: Khoros Communities 19.12 Release Notes
Toby , The analytics for Idea boards will look exactly like the screenshot provided above under the section 'Group-Hub Analytics'. Login to Community Analytics. Go to Community Analytics > Content > Group-Hubs. Drill-down to the relevant idea board and you can find the metrics as shown in the analytics screenshot provided above.ViewsSign in to react to this postCommentsRe: Khoros Communities 19.8 Release Notes
Thanks for the feedback. We are planning to put the bulk download of member metrics behind Admin permission or a new analytics permission to avoid such data exposure. We are NOT rolling out the bulk-download of member metrics feature until we have this fix. We will communicate the revised date for the rollout in a couple of days.ViewsSign in to react to this postComments
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