There are those who say that building a Community from scratch is tough, and it certainly can be.
However, before even looking at the length and breadth of the challenge, maybe examining on...
Updated 6 months ago
Version 2.0
Blog Post
Another question a brand should ask when they are considering community...what's the WHY behind it? And even when you've answered that, what's the WHY behind your answer? And keep asking WHY until you can't go any further.