From Weak Ties to Strong Ties: Community vs. Social Networks 3

Hey Mark,

Glad I can bring up an interesting subject to you. It happens all the time for me due to my interdisciplinary background: Math, Physics, Neuroscience, Statistics/Machine Learning and now Social Analytics. I often find solutions to a difficult problem in one domain from a totally different domain of knowledge.

With regards to influencers, time (temporal relevance) is definitely very important. Not sure if you read my social media influence model. One important factor in this model that many people overlooked is timing. This post actually give an example using SNA at different temporal slices of the data. This is another way (besides DNA) to incorporate temporal dimensions into the static nature of SNA. Essentially we do many static SNA over time, so you get the temporal evolution of the SNA metrics. This allow you to monitor people's influence over time and see when they are rising and when they are falling. This way you can pick the most relevant influencer for reaching your target.

Thanks again for the comment.