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Hello ewilkins,
Thank you for taking the time to comment here. Glad to hear that you find this eye-opening.
With respect to employee engagement, one of the biggest difference is the type of behavior we need to drive is typically much more complex and motivation alone is usually not enough. We also need to empower employees along the way by education, exploratory learning, etc. So they acquire more skills (abilities) in order to carry out the complex behaviors you want to drive. Remember, you can only drive behaviors reliably when there is a temporal convergence among 3 factors (from the Fogg's Behavior Model):
This is too big of a subject to be address haphazardly here in a reply. But if you are intereted in the basic pinciples, I recommend that you look through my entire series on gamificaton.
And you can always ask me questions in the discussion area of any of my post. I may not respond immediately, but I will always respond.
Hope to see you again on my blog.