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Hello Arun,
Thank you for the very nice and affirmative comment.
It seems that we have a lot in common and there are lot of potential synergies. I'm certainly interested to find out more about the Social Game Lab.
I will definitely keep you in the loop. In general, I try to publish new articles every couple of weeks or so depending on how busy I am with other engineering and system architecture work that I'm doing. You can follow me on twitter: mich8elwu. I definitely tweet about my new posts. But I also use it as a giant public IM, so at times you might get a lot of chatters about social analytics.
I'm very glad that this article helped you clear some questions in you mind. As I said, there will be a few more articles coming in this series on the science of gamification. So stay tuned! See you again next time.