Gamification 101: The Psychology of Motivation

Hi Michael,

Thanks for an interesting read – and a good review of some key works.  I especially like the ‘walking the thin line’ between certainty & uncertainty as I do think the yin and yang of these states define our life pathways in general. 

Motivation is definitely a complex topic with many dimensions to it. Even in the business world, understanding the underlying motivational elements is a prerequisite to creating any sort of triggers, rewards, or point system.  Firms that manage to inject just the right amount of rewards/triggers (fueling extrinsic motivation) to balance the existing intrinsic motivation are more successful than those that just throws rewards/challenges around when it is not needed.

From a consumer behavior point of view, I also like viewing motivation through the lens of psychogenic needs  - affectional, ego-bolstering, ego-defensive  being one way to look at it.

And lastly, I think culture also has a say in how individuals are motivated.  I think this is also something to consider from a business standpoint as what triggers/motivates an Indian might not motivate a German or an Italian etc.

Looking forward to future posts.

Regards,

Ned