Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and group behavior in online communities and social networks.
Mi...
Updated 6 months ago
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More great things, of course - this makes me wish I had gone through with plans to double major in psychology! It appears that there is much to consider when gamifying a product/service and my real worry is how to incorporate gamification and these psychological principles into an established product/service. It feels like the well-known gamified services started out as such, and there aren't many examples of established companies that integrated it well. So, I suppose what I'm trying to point out is, what difference will it make knowing the motivations of general society compared to knowing the motivation of your market? Or is there even a difference?
@huntermcconnell